Selected work
A few recent case studies across B2C and B2B, showinghow I approach complex problems, make tradeoffs, and ship at scale.Happy to walk through the details and discuss the work further.
BOLT MERCHANT APP
Reducing delivery delays for thousands of restaurants
I led discovery and product design for a demand-control feature that helped Bolt merchants manage order overload, set clearer customer expectations, and reduce late deliveries.
B2B
SaaS
Discovery & Delivery
Growth
-4.1%
Amount of late orders
2 min
Courier time saved per order
Explore the process
SBERAUTO
Helping users find the right services without getting lost
I led the redesign of the core discovery experience, helping users make complex decisions with more confidence while improving clarity, structure, and conversion across the marketplace.
Mobile & Web
E-Commerce
UX Strategy
Redesign
#2
Business app in the RU App Store
+14%
Average conversion increase
Explore the process
SBERSERVICES
Helping clients and professionals find each other faster
I designed the end-to-end experience for a local services marketplace, focusing on trust, clarity, and fast matching between clients and professionals.
Mobile
Marketplace
0 to 1 Design
Product strategy
200,000
Users in the first year
3,6x
Order growth
Explore the process
AZS.GO
Turning refueling into a smooth digital experience
I led the design of a new mobile experience to reduce friction at gas stations, shift user behavior, and make refueling faster, clearer, and more predictable for everyday drivers.
Mobile
Service design
Growth
0 to 1 Design
3.2 → 4.4
App rating
50k
Tons of fuel sold via the app
Explore the process
KAMERNET
Removing friction from listing creation
I simplified the end-to-end flow for landlords by reducing cognitive load and removing unnecessary steps while improving trust and completion rates.
Web
Marketplace
Full redesign
UX optimization
+14%
Listing creation completion
+10%
ID Verification success
Case study coming soon
